Ever since I joined University back in 2012, I was wondering how I could communicate my ideas stronger by being more convincing and inspiring. I have started following up by reading some books and studies related to that question, and I have put the theoretical terms I had learned from it into practice.

To shorten it, the bottom line is that some approaches have worked for me and others did not. There is a width discussion when it comes to what is working, what is not and therefore, you will definitely have to apply different ways to your current project, examining what is individually working for you.

In one of my very first group works in University I did almost everything the wrong one could do: I’d been in discussion with other fellow students, concerning the way of solving a current problem for an imagined company. We were supposed to develop a business plan over the course of three months. Within the group, two different attitudes had been formed: Two guys wanted to solve the problem by investing more money in the area of marketing. The other three guys were focused on saving money, to minimize risks, referring to financial fields. Guess what, we hadn’t found a compromise within the first few weeks, due to arguing against each other’s way of thinking.

Once I’d put myself sincerely into the role of the other site, I saw immediately, why the guys wanted to save money. It was becoming clear to me, due to a deeper understanding of the mechanisms, justifying this solution approach as being also kind of applicable for our business plan. What our site then did, was showing respect to the other guys’ opinions by letting them do a great deal of talking. We’d stopped saying “you’re wrong” immediately and started to honestly see the reasons for their plan instead, even though we were still firmly convinced about our ideas.

However, we were wrong in some points, the other guys had been made us thought about it again. Resulted in an interesting conversation, we started discussing the two different plans for a third time by then. This time with the appreciated points of the counter group. The group had challenged some of our points and that had been interpreted as a direct contradiction by us. In fact, we’d known, though, the only way to make the other guys getting convinced that our ideas might be highly beneficial for the specified purpose, is to honestly appreciate their points and critics by putting those into our consideration when it comes to developing a well-suited solution approach. We made them feel important, and we did it sincerely by implementing their points into our review. We dramatized our ideas, then let the other guys feel that our thoughts were actually theirs. What then happens was like magic: We’d found a compromise, concerning one positive solution approach to the previously described problem. We have been high scored by our Professor.

What you may learn out of this personal story:

  1. The only way to get the best of an argument is to avoid it.
  2. Show respect for the other person’s opinion. Never say, “You are wrong.”
  3. If you’re wrong, admit it quickly and emphatically.
  4. Begin in a friendly way.
  5. Get the other person saying “yes, yes” immediately.
  6. Let the other person do a great deal of talking.
  7. Let the other person feel that the idea is his or hers.
  8. Try honestly to see things from the other person’s point of view.
  9. Be sympathetic to the other person’s ideas and desires.
  10. Dramatize your thoughts.

Posted by Claudio R.

(B. SC.) Technical Management and Marketing; (MIB) Master of International Business; (MIM) Master of International Marketing

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