How to Influence People and Build a Sound Community Around your Business

I’ve always had big dreams, growing up with my head in the clouds imagining how I could make the world a better place.

I always admired Martin Luther King, Gandhi, Rosa Parks and Jane Austin. I’ve always had big dreams, growing up with my head in the clouds imagining how I could make the world a better place. I always admired Martin Luther King, Gandhi, Rosa Parks and Jane Austin. I kept my eyes on them because they inspired me, they made me believe that I could do anything when my parents or friends told me “You could never do that, it’s too difficult”. I always still believed, no matter what anyone said. Growing up most of my life as an introvert, I found it difficult to function day-to-day with people. My social anxiety left me unable to speak most of time, while all of my thoughts, opinions and experiences were casted away forgotten and unexpressed. All of the brilliance and intelligence that were hidden beneath took years to be able to expose. I didn’t realize how important my voice was and how I could use it to create the world around me. Back then, I wanted to save the world. I wanted equality for all, I wanted a clean environment, and hopefully some day my own business. I had big dreams, but lacked the ability to express them to others. There was so much passion and drive spewing from my being, with nowhere to focus it. I look back now and realize how silly I have been to let my voice, my charisma, and my happiness lie dormant for so many years.

It began in my undergraduate years of college when I studied political science. My professors were slowly chipping away at my anxiety and building a strong, well-expressed and influential person. We had research presentations, negotiations, debates and socratic seminars that were graded based on how convincing you are to your audience and if you had a relevant provable argument. This is an introvert’s nightmare, well, for me it was. I dreaded every single minute that my voice cracked, my hands shook, and my mind went blank. I did not enjoy this, but it was a journey towards growth. All of the activities, projects, presentations and debates groomed me and made me stronger. I realized that in life, you ultimately (on every level) have to communicate with human beings on a day-to-day basis to share your vision of the world and to create things anew. I realized that this was not possible by staying within my comfort zone.

“Our lives begin to end the day we become silent about things that matter. – MLK

The ability to communicate effectively and rally a team towards a common goal are often underestimated when making a dream business come to fruition. Look at some of the greatest leaders in our society like Gandhi, Martin Luther King, and Bill Gates. These powerful individuals mastered the art of influence and driving social change to be successful.

Here are 6 tips to influencing people and building a community around your business.

1. Practice Charismatic Communication

First and foremost, it is important to be charismatic but to also communicate with the people around you, whether it be a team, a business, a best friend or boyfriend/girlfriend. Charisma is keeping a good attitude, inspiring others with a charm that is compelling and inspirational. If you’re having trouble with unleashing your authentic charismatic self, work on being comfortable with who you are and loving yourself as is. This ability to accept yourself one hundred percent will grant you comfort with yourself that others will feel and see. They will be open and feel compelled to either follow or talk to you because there’s something “different” about you, a glow and aura that they cannot seem to describe that attracts them.

2. Invoke Genuineness and Authenticity

There seems to be something special about the humbleness and authenticity of Gandhi and biblical figures like Jesus that led them to have the most followers and impact on society by shifting their climate for the better. The gentleness that blanketed people like Jesus led him to have a huge following of believers; where he taught them, loved them, and befriended them. Or Gandhi, where he inspired radical change through peaceful protest while remaining genuine and gentle when it came to the injustices he saw in the world. Both of these individuals remained genuine and authentic to their true selves. Being inherently peaceful in nature, they utilized authenticity to drive the change they wanted to see in the world, and it worked. The key is to find the truth in you. Here is how you can bring authenticity to your brand or business.

3. Have Transparency

Being open and honest about everything in business is crucial. Your employees, customers, friends or family do not want to be deceived or misguided. Don’t overlook the importance of being truthful and completely transparent. It may sometimes feel counterintuitive to expose the truth, but by doing so, you give your audience more trust in you. When we are honest, it invokes a feeling of trust in others because you are transparent and open enough, to tell the truth regardless of what others may think. This is key in influencing people and building a community. People are looking for a leader that they can trust their lives and families with. They want to know they can trust you when things get tough.

4. Master the Art of Finesse (the ability to recognize and feel environments)

Finesse is defined as the skillful handling of a situation or adroit maneuvering. It is important to be able to feel a situation or the character of a person as they are and handle the situation in a way that is graceful and maneuvers you, your business, friends or ideas out of the fire and into flourishing environments. Finesse requires careful attention to yourself, your environment and others.  It requires you to interpret how we, as people, interconnect and cause a ripple effect in every situation. Knowing your surroundings when creating your dream is essential to its ability to grow. Let’s say your business is like a garden. By not being aware, one may allow pests to come into the garden and destroy all of your glorious work. But finesse will allow you to pluck the pests before they can affect anything.

5. Improve Your Emotional Intelligence (EQ) and Self-Reflect

Read books like Emotional Intelligence 2.0 that aid in increasing your emotional intelligence using the four core EQ skills―self-awareness, self-management, social awareness, and relationship management―to exceed your goals and achieve your fullest potential. In building your business or brand, EQ in essential in influencing people and building a community around your business. If you can master your own emotions and relationships with people, you can build your vision, you can get your dream job, you can be the change you wish to see in the world.

6. Have a Strong Mission and Core values/ethics

Concepts like the Golden Circle explain that people don’t care what you do, but they care how you do it. This means that how and why you are building your brand or purpose is inherently very significant. Surrounding your mission and core values within the brand and reinforcing these aspects will lead to a trustworthy, authentic business or idea that will yield dedicated followers, employees and friends. They care to see that what they are supporting has good and solid roots.

Life is about interacting with people, helping them, solving problems, seeing the world and creating. If you are a person that has big dreams that your friends or family says will never happen, tell them to think again. People always seem to say “anything is possible”, but how? Do they wave a magic wand to grant all of their dreams to come true with one flick of the wrist? Not likely. The people who believe anything can happen to believe in hard work, persistence, and never underestimate the emotional intelligence and the ability to influence people on a daily basis.

If we do not have this, we do not have change. By investing in yourself, we do not have the brilliant business idea that falls through the cracks because of bad communication. We get the next wave of innovation by embracing interactions with people and driving them toward our vision that we see is just over the horizon. Begin building the ‘you’ that has always been within. Start making the dreams and visions that you have always dreamt. Start to make your contribution to the world with your brilliance, your passion, your ideas, and your inspiration.
Start now.

Author: Briana B.

(BA) Political Science Concentration Pre Law; (MIB) Master of International Business; (MIM) Master of International Marketing

41 thoughts on “How to Influence People and Build a Sound Community Around your Business”

  1. This is so timely for me. I’m also trying to use my blog & brand for community development, and inspiring young women. Following! Your blog is amazing

    Liked by 2 people

  2. I really enjoyed reading your very informative & detailed post. Definitely will be keeping these tips in mind because I really hope to have a strong and amazing community one day. Thanks for sharing!

    Liked by 2 people

  3. Truly inspiring and all of these points are so true! In today’s world, people want community, businesses that are transparent with good values. 🙂

    Liked by 1 person

  4. Great post! I recently wrote about being an introvert and I can totally relate to what you said about having my head up in the clouds looking up to those who inspired me including Mother Theresa. Cheers to us crazy dreaming introverts chasing our dreams!

    Liked by 1 person

  5. These are all brilliant tips. I like this one the most: ‘people don’t care what you do, but they care how you do it’. This is very true. I find it more interesting when others show why they are passionate about their advocacies. There are so many brands and companies in the world but only a few standout. They are more dedicated and proactive in spreading their brands goals.


  6. I’m just about to open my own company and it’s good to read articles like this. I have learned a lot but I am always looking forward to things that I might have missed. I really appreciate this post!


  7. These tips are great. I really like the one about transparency. Being honest in everything we do in our business is a key to success indeed.


  8. I have heard a lot of different things about
    Emotional intelligence and it’s importance. I know it helps to connect people with one another.


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